DODO SS26
DoDo chases the feeling of summer in its last campaign
With Chasing Summer, DoDo unveils its Spring/Summer 2026 campaign through a visual language that feels intimate rather than aspirational. Photographed by Brett Lloyd, the series embraces natural light, spontaneous gestures and Mediterranean landscapes, creating images that resemble memories more than traditional luxury advertising.
Lloyd's documentary-inspired approach allows the jewelry to exist naturally within each scene, never overpowering the narrative. Instead, the collection becomes part of everyday moments—sun-soaked afternoons, quiet connections and fleeting encounters—communicating a sense of freedom, authenticity and emotional permanence.
Rather than presenting jewelry as an object of desire alone, Chasing Summer suggests that its true value lies in the stories it accompanies, making the campaign as much about lived experience as it is about design.
