DSQUARED2 PRE SS27
The collection moves between two very clear references: the rigid glamour of the 1980s and the hypersexualized imagery of the 2000s.
The new PRE SS27 collection by DSQUARED2 is born from an exaggerated and slightly artificial sense of nostalgia. Dean and Dan Caten once again explore that universe where Italian luxury blends with pop culture, nightlife, and Y2K aesthetics, creating a collection that does not aim to look perfect, but intensely alive.
Visually, everything revolves around excess. Ripped denim pushed to the limit, low-rise trousers, sheer fabrics, sequins, high boots, trucker caps, and deconstructed tailoring appear constantly, as if every look had been created after a night that lasted too long. The garments feel lived in — wrinkled, sweaty, slightly chaotic.
DSQUARED2 is not searching for visual cleanliness; it is searching for attitude.
The collection moves between two very clear references: the rigid glamour of the 1980s and the hypersexualized imagery of the 2000s. There is something of paparazzi culture, television, and celebrity nightlife throughout the visual narrative.
Everything seems to exist beneath an excessively harsh flash. The silhouettes are aggressive, theatrical, and deliberately excessive, as if each look were designed to be seen for only a few seconds and remembered for years.
Color also plays an important role within the collection. Dark tones, worn denim, glossy leather, silvers, and metallic flashes build an atmosphere reminiscent of artificial club lighting and the overexposed photographs of the early 2000s. Nothing feels completely polished; even the glamour appears slightly broken. There is a clear intention to keep the image on the edge of chaos.
The campaign continues with exactly the same energy. More than presenting garments, it constructs characters: the decadent rockstar, the millionaire tourist, the girl who turns an impossible mix into accidental styling. There is a constant feeling of movement and calculated disorder; every image feels like a stolen photograph.
At a time when much of fashion remains obsessed with quiet minimalism, DSQUARED2 insists on the opposite, and it is precisely there that the brand finds its identity.
The collection wants to present itself as a blurred summer memory: intense, exaggerated, and slightly dangerous.
