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Ukrainian brand SHTOR opens year with the announcement of its drop, “Golden ratio”—
a poetic reflection on balance in an unstable world

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‘The aesthetic of the performance became the foundation of the drop’

Ukrainian brand SHTOR opens 2025 with the announcement of its drop, “GOLDEN RATIO”— a poetic reflection on balance in an unstable world. Inspired by the works of Maya Deren, the iconic avant-garde filmmaker of Ukrainian descent whose aesthetic and vision forever transformed experimental cinema and choreography. Her masterpieces, such as Meshes of the Afternoon (1943), explored the depths of the subconscious, rituals, and identity, opening new horizons for artistic expression.

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The experiment culminated in the improvisational étude “It Must Be Done with Mirrors”, performed by Ukrainian actress Solomiia Kyrylova.
This performance explores balance through interaction with space, mirrored reflections, shadows, and light. Her movements evolve into
a dialogue between the visible and the hidden, the physical and the metaphysical. Using mirrors and light, she reimagines the boundaries of space and the ritualistic nature of movement.

The aesthetic of the performance became the foundation for the drop, which features:

 

FIBONACCI ring — Silver, oak, and zirconium blend into a symbol of harmony between nature and human touch.
SPIRAL earrings — Elegant silver spirals embodying the perfection of the golden ratio.
CIRCLE hat — A knitted symbol of cyclicality, which completed Solomiia Kyrylova’s look in the performance.

“Each piece is an attempt to reinterpret harmony in a world of constant change. We’re not searching for perfection—we’re creating it, blending the natural with the handcrafted, the simple with the profound. Perfection isn’t a form; it’s a feeling that stays with you forever” says Halyna Shtor, the designer behind the brand.

art direction Polina Laptii

creative producer Alex Xepaces
music & editing DJ Sacred
style Gala Shtor
makeup & hair Katerina Leliuk

Golden ratio is a natural continuation of the brand’s philosophy. This drop celebrates women unafraid to delve into their depths during fragile times, discovering harmony even in the smallest details. Discover more at shtor.com.ua
 

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